Where brands meet the art of ballet
Positioning brands inside the most trusted cultural spaces in American ballet.
At the center of the ballet experience
Reaching an audience of more than 16 million, we are the nation's largest ballet media company.
En Face Ballet Collection is the official media partner to leading ballet companies nationwide. Our products live within the performance moment — in beautifully designed audience magazines, subscriber communications, and digital extensions that audiences actively engage with.
National reach. Local trust.
We operate across major cultural markets and regional institutions alike, connecting brands to audiences who are not just attendees, but subscribers, patrons, and donors.
8.7M
Collective national reach
Members of Alvin Ailey American Dance Theater. Photo by Dario Calmese.
1.6M
Collective print circulation
Cavan Conley and Esteban Hernández in ‘COLORFORMS’ (Dir. Ezra Hurwitz, Chor. Myles Thatcher, 2021, USA) // © San Francisco Ballet.
17
Ballet companies
Scene from The Kingdom of the Shades. Photo: Quinn Wharton.
Collective social followers
Collective email subscribers
1M+
6.1M
An audience that invests in culture
Our ballet audiences are highly educated, affluent, and philanthropic, deeply invested in culture and community. They are family-centered, experience-driven, and exceptionally brand loyal.
When brands appear in this space, they appear in context, not interruption.
25%
75%
Male
Female
87%
$225k
85%
Median HHI
Over 40
Values-driven purchasing behavior
PNB's Laura Tisserand and Jerome Tisserand in Edwaard Liang’s The Veil Between Worlds. Photo by Lindsay Thomas.
Performance-integrated media
Official performance magazines
Premium print placement within trusted in-theater publications.
Dedicated email campaigns & ads
Direct access to highly engaged subscribers.
Digital & interactive extensions
Giveaways, sponsored editorial, and measurable multi-channel campaigns.
